About Us

Hi! We’re Lindsay and Alex, the partners behind Good Intent. We are two friends from San Diego and Portland, respectively, who are connected through a mutual appreciation for National Parks, nature, and responsible consumerism. Read more about each of us here.


Why We Started Good Intent

Our mission is to provide the resources and support to demonstrate that low waste living is for everyone, regardless of your age, culture, or socioeconomic status. We want to expand the reach of low waste resources and make alternatives to single-use plastics and everyday disposables more accessible both geographically and economically. We also hope to show that reducing your personal trash output isn’t just better for the environment, it’s also a more practical and more fulfilling way of life.

We believe in the power of voting with your dollar.

Often we associate business with being to blame for a lot of the problems both big and small that we face as a society — pollution, waste, unethical labor practices, social inequality, corruption, you name it. And while there’s clearly truth to that, we as consumers ultimately have the power to decide which of those businesses thrive or fail. Every time we buy something from one of those companies doing business carelessly, we are giving them our seal of approval. Every time we choose a business that aligns with our values, we are funding a better world.

We’ve already seen this pay off in recent years. Just a few years ago, organic produce was much more expensive and difficult to find. So were non-toxic beauty products. And electric cars. Our purchases, along with our feedback and activism, have made it clear what we care about and what we’re willing to spend our money on.

But it’s still not quite as easy as it could be. Getting everything you need for your home with minimal waste can be time-consuming and cumbersome.

We want to make reducing waste easier, more inclusive, and more accessible.

We know that it can be overwhelming for most of us to consider changing so many of our habits, even if we really want to. So many of us care about climate change and are eager to make a difference, but don’t really know where to start or what kinds of changes will be the most meaningful.

Or maybe the whole “minimalist” aesthetic just isn’t your style. Or you don’t trust that low waste alternatives will be as effective as your tried and true conventional options. Living a less wasteful life shouldn’t feel like a fad, and it shouldn’t be more complicated. It should be simple and timeless because it is literally how humans have lived for 99.9% of our existence (plastic only became widely used starting in the 1960s).

We want to help take all of our collective good intent, and turn it into actions that change our world for the better.

If we really want to move the needle and reverse the effects of climate change, it will take a lot more of us taking active steps, even if they’re baby ones. We want to be right there showing you how, leading the way, celebrating your wins, and sharing your frustrations.

Our Priorities & Values

  • Plastic-Free Packaging — The story of why plastic is bad for the environment, for us as individuals, and for every other living thing on this planet is a long one involving the harmful effects of fracking, pollution resulting from the manufacturing process, the toxic chemicals we interact with when we use it, and its immensely wasteful, ineffective, and ultimately destructive disposal. Can you tell we’re fired up about this? For more details, check out our blog post on “7 Reasons to (Seriously) Consider A Low Waste Lifestyle.”

We want to provide you with all the things you need to live a life with as little plastic as possible.

How We Prioritize Packaging:

  1. No Packaging — nothing to throw away.
  2. Recycled Paper/Cardboard — No raw materials required, recyclable and biodegradable.
  3. Recycled Aluminum — No raw materials used, infinitely recyclable (and valuable to recyclers), and uses less carbon emissions than glass to ship to you.
  4. Recycled Glass — No raw materials used, infinitely recyclable, easy to reuse.
  5. Bamboo — Sustainable material because it grows really quickly, is self-regenerating, and requires little to no additional resources like fertilizer. Also produces more oxygen and absorbs more carbon dioxide than other trees.
  6. Virgin Aluminum — Still requires some raw material extraction, but is infinitely recyclable and valuable to recyclers. Also easy to reuse.
  7. Virgin Glass — Infinitely recyclable and easy to reuse. 
  8. FSC Certified Paper/Cardboard — Responsibly farmed trees, recyclable and biodegradable.
  9. Bio-based Plastic — Uses less harmful raw ingredients than plastic, but can’t be recycled and can only be composted with high heat in industrial facilities. Contaminates recycling if mixed in.
  10. Recycled Plastic — Uses no raw materials, promotes recycling of plastic, but is limited in recyclability.
  11. Virgin plastic — We’d really only consider this for small elements like bottle caps or spray nozzles for containers we’d hope you’d reuse.

See our post on A Packaging Hierarchy: For When Zero’s Not an Option for more info on this topic.

  • Locally Manufactured — Our goal is to source at least 75% of our products from the West Coast and 90% from the USA to minimize carbon emissions, reduce reliance on fossil fuels, and support our local economies.
  • Clean, Non-toxic Ingredients — We want you to be able to use all of the products we carry without having to worry whether or not any of the ingredients are safe for you. We strive to use organic, botanically based, effective products with no harmful or unsustainable ingredients like petrolatum, paraffin, parabens, phthalates, BHA, BHT, silicones, EDTA, formaldehyde, or talc. For Palm Oil, we only carry products with sustainably sourced palm oil that is RSPO or GreenPalm certified.
  • Transparency — We want you to know everything there is to know about the products you’re buying, including the ingredients and vendors, so you can be sure you’re making a purchase that fits your needs and values.
  • Low Waste Above All Else — Our goal is to avoid selling you something you don’t need at the expense of our environment. We believe doing the right thing is good business.
  • Positivity for All — Eco-guilt is real and easy to feel. We are not asking for perfection. We know how difficult it is in our modern world to make sure every single thing we’re doing is the most ethical or sustainable option. We struggle with it too! We are all about encouraging and supporting you whether you remembered to ask for no straw or not because guilt is not sustainable!

We hope you’ll follow along and join us in our efforts to reduce waste whether you’re doing it to minimize harmful chemicals in your home, alleviate harm to wildlife, save money, simplify your life, save the planet, or just to try something new. Feel free to share your concerns, frustrations, questions, as well as all those seemingly small but impactful times you got it right! We can’t wait to see all that can be done with your good intent.